OCT 2023 ||| Skills: Print, Branding, Packaging, Illustration |||
Case: Clack is a brand of candies and gummies for children; to make it more visually appealing, more appetizing and more relatable to children, a call was made to several designers. The solution proposed to the brand was to change its name for one that is more involved with the creative world of children and with fictitious characters that allow them to interact in a more fun way; "Monster" under a more colorful graphic concept and full of illustrated graphics, is proposed for each reference of gummies and candies of the brand as a packaging system that generates greater recall in the sector.