|| INTERESTS

The entire creative process, from the initial idea to the final result. Brand development, product design and art direction.

|| EXPERIENCE

In 2010 I began my career as a graphic designer for editorial media at Editorial PPC, a Spanish company of Group SM in Colombia. At the end of the year, together with the District Institute of Cultural Heritage of Bogota, Colombia, we developed the graphic and multimedia proposal of the research project on the state of heritage clocks in the public space of Bogota "Deshoras", exhibited at the Museum of Bogota during the last quarter of the year.

During 2011 I worked in the development of editorial pieces for social projects of the French Red Cross in Colombia and I was part of the group of Jr designers of the Carrefour Colombia account in the Leo Burnett advertising agency.

Between 2012 and 2014 I was the first web graphic designer of the Pepe Ganga and Baby Ganga chain of stores; in charge research and graphic development of its first site dedicated to e-commerce, information architecture (UI-UX) and social media posts.

In 2014 I am part of the Wigilabs Mexico agency, working as a web graphic designer and mobile applications for different cities in the state of Baja California Sur located in the northeast of that country.

Between 2015 and 2020 I was part of the design team of the Wok restaurant chain in Bogota City. I developed communication strategies for internal clients and made some pieces for clients at points of sale.

During the last few years I have been working on different individual projects related to print and digital brand, web design, brand communication and user experience for some mass consumption companies and design studios in Colombia.

|| SKILLS

Software: Photoshop, Illustrator, InDesign, Lightroom, Figma, Office, iWork, After Effects and Premiere.

Top: Brand, Digital Design, Print Design, Illustration, Typography, Photography, UX-UI, Product and Art Direction.