Calaca Beer
NOV 2023 ||| Skills: Print, Branding, Packaging, Product |||
Case: Calaca is a craft beer made by the craft beer brand Beer Travelers in Medellin, Colombia. The idea of this beer is to give the customer a commemorative experience of the Day of the Dead celebrated in Mexico at the beginning of November every year. A beer with notes of mezcal and flavors that make it special, seeks the same Mexican date, to awaken in Colombia the culture of celebration inspired by the dead and the rituals of Mexican culture.