Silletera Beer
JUL 2023 ||| Skills: Print, Branding, Packaging, Advertising |||
Case: A beer that commemorates our silleteros from Antioquia (region of Colombia). Although on May 1, 1957 the first Flower Fair was held in Medellin with the so-called "Silleteros Parade", it was in 1958 that in August of each year and on the occasion of the independence of Antioquia, that the streets of the city began to be dressed with flowers of many colors. Over time the Fair has taken so much strength and tradition, that today is one of the most important celebrations in Colombia and very prestigious abroad.