Fondo de Cultura
MAR 2023 ||| Skills: Print, Branding, Illusttration, Signal |||
Case: Fondo de Cultura Economica is a Mexican state publishing institution that edits, produces, markets and promotes works of national, Latin American and universal culture. Its headquarters in Bogota, Colombia, at the Gabriel García Márquez Cultural Center, begins a transition in its visual communication model of its spaces, signage and graphic orientation, seeking a more defined, clean and efficient identity.